Another post on packaging today...
I like to drink red tea, or rooibos, and recently tried a new brand - Clipper organic rooibos.
As you can see from the image to your right, the Clipper box has a large picture of a giraffe on it. This is presumably because both rooibos and giraffes come from Africa, not because rooibos is made from giraffes. A tenuous connection, but fair enough.
What you probably can't make out, however, is the small writing along the side of the picture of the giraffe. It says 'Giraffe', for anyone who is unable to identify the strange, long-necked, yellow animal. Thanks, Clipper.
Not only that, but it then gives the Latin name for the giraffe, 'giraffa camelepardolis' - perhaps to assist any red-tea drinking, non-English speakers with a grasp of Latin out there who cannot identify a giraffe from a picture alone. Marvellous.
4 days ago