Do not give awards such as VC... Queen's Counsel keep their QC.
This alone was enough to put me off the entire 218-page guide.
Why? Because the suffix VC stands for Victoria Cross, which is the UK's highest award for valour, to the extent that many heroes have been awarded their VCs posthumously. A Queen's Counsel is a senior barrister (lawyer) who is appointed on the recommendation of the Lord Chancellor.
Subs who run foul of the libel laws might have good reason to fear encountering a QC, but do the FT's subs really rate a VC below a QC?
Whoever came up with that one should be ashamed of themselves.
The same style guide calls for the use of Mr/Mrs/Ms in news stories -- except for "people in show business, sportsmen and the dead".
It was almost enough to put a chap off his Christmas pudding.