I know that I blogged about The Apprentice only very recently, but today I'm going to do so again – after all, it's not often that you see a debate over the positioning of an apostrophe on prime-time television.
For those who had the misfortune not to see yesterday's episode, the teams' task was to design greetings cards based around a new 'special occasion' of their choice. One of the teams decided to designate February 13 as a national day for single people, but had trouble deciding on the correct punctuation to use (see poll on the right).
At one point during the three or four hours of apostrophe-related debate (which, fortunately, was edited down for the benefit of viewers), team leader Michael Sophocles even attempted to phone the editor of national paper the Telegraph to ask his opinion. The nice lady at the British Library was a little more helpful but not too authoritative.
I've embedded some of the footage here (thanks, YouTube), so you can see what Sophocles finally decides. Enjoy!
BBC Apprentice website entry for week 6
UPDATE: Our friends at GrammarBlog have also been discussing this...
19 hours ago