Supermarket Asda has been accused of encouraging underage binge-drinking by selling four cans of lager for 90p.
Its packs of Skol, each containing 440ml of alcohol, work out at just 51p a litre.
So each pack contains 440ml of alcohol. Does 'pack' here mean a can, or does it mean the four-pack? If the former, then Metro is claiming that Skol is pure alcohol, or near enough (depending on the size of the can). If the latter, then it would still be around 20-25% alcohol.
I suspect that, actually, Metro is confusing 'pack' with 'can' and 'alcohol' with beer', and that each can contains 440ml of beer.
Here's The Sun's version of the story - and Brand Republic's. Interestingly, neither mentions the alcoholic strength of Skol. Would pointing that out have watered down the power of the story?
And does anyone know off-hand exactly how strong Skol is? I mean regular Skol, not Skol Super or Skol International or anything like that. Cheers!