Pizza Express (sorry, I mean PizzaExpress) claims its pizzas are "individually handmade".
This has got me thinking: is 'individually handmade' different to just 'handmade'?
Well, yes: I suppose it is possible to make pizzas by hand but in batches.
While I'm not surprised that pizzas in PizzaExpress restaurants are made both individually and by hand, I find it harder to believe that PE's 'at home' pizzas are prepared in the same way. What, no batch operations at all? That's quite something.
PS. I know I've written a lot of food-related posts recently. Normal service will be resumed in the new year...